1. Bold flavoursThings like sumac, zaatar, tahini, pomegranate and labneh add depth and excitement to modern menus.
2. Fresh ingredientsDishes packed with vibrant and diverse ingredients appeal to foodies and make a mark in social media feeds.
3. Wellness appealThe meze style of eating is all about sharing plates and social dining, which has gained popularity in restaurants.
4. Sharing compatibleThe meze style of eating is all about sharing plates and social dining, which has gained popularity in restaurants.
5. Increased globalisationMore people are traveling to Eastern Mediterranean destinations, bringing back a love for the food.
6. Street food boomStreet food items, like shawarma and kebab are now widely available, offering affordable yet delicious options.
7. Vegan-friendlyDishes like hummus, tabbouleh and falafel are plant-based by default, appealing to a wide audience.
8. Sustainable cookingThis food culture emphasises local and seasonal produce, aligning with the sustainable food movement.
The products that make it happen
This collection gives you the keys to create bold and flavourful dishes with ease. Explore the products ranging from rich spice blends to aromatic sauces – and bring another dimension to your menu.
- Lamb Kebab with Harissa-Glazed AubergineRead more
Lemon and Honey Salmon with Harissa YoghurtRead more
Shakshuka with HarissaRead more- Falafel Plate with Creamy HummusRead more
Chicken Shawarma Wrap with TahiniRead more
Halloumi Sticks and Labneh Balls with Harissa DipRead more
Chicken Tagine with Lemon YoghurtRead more
Shawarma Caesar Salad with Tahini DressingRead more
Chermoula Burger with Harissa DipRead more
Shawarma Nachos with HarissaRead more
Chermoula Pasta with ShrimpsRead more
Shawarma Tacos with Zesty Carrot SaladRead more
Preserved Lemon SauceRead more
Whipped Panna Cotta with Preserved LemonRead more
