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How to refresh the menu with
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How to refresh the menu with Eastern Mediterranean flavours

89% of the consumers say they like Eastern Mediterranean flavours. And 86% wants to eat more Eastern Mediterranean food when going out. These numbers indicate great potential from a business point of view. Here are some ideas on how to put Eastern Mediterranean classics, fusions and sides on the menu.

8 reasons why Eastern Mediterranean food is trending

Incredible flavours, plant-based delights and powerful ingredients have made Eastern Mediterranean food a top trend.
  • 1. Bold flavours
    1. Bold flavours

    Things like sumac, zaatar, tahini, pomegranate and labneh add depth and excitement to modern menus.

  • 2. Fresh ingredients
    2. Fresh ingredients

    Dishes packed with vibrant and diverse ingredients appeal to foodies and make a mark in social media feeds.

  • 3. Wellness appeal
    3. Wellness appeal

    The meze style of eating is all about sharing plates and social dining, which has gained popularity in restaurants.

  • 4. Sharing compatible
    4. Sharing compatible

    The meze style of eating is all about sharing plates and social dining, which has gained popularity in restaurants.

  • 5. Increased globalization
    5. Increased globalisation

    More people are traveling to Eastern Mediterranean destinations, bringing back a love for the food.

  • 6. Street food boom
    6. Street food boom

    Street food items, like shawarma and kebab are now widely available, offering affordable yet delicious options.

  • 7. Vegan-friendly
    7. Vegan-friendly

    Dishes like hummus, tabbouleh and falafel are plant-based by default, appealing to a wide audience.

  • 8. Sustainable cooking
    8. Sustainable cooking

    This food culture emphasises local and seasonal produce, aligning with the sustainable food movement.

Boost the menu with sauces and sides

Choose a couple of fresh additions that enhance both classic and contemporary plates.
The products that make it happen

The products that make it happen

This collection gives you the keys to create bold and flavourful dishes with ease. Explore the products ranging from rich spice blends to aromatic sauces – and bring another dimension to your menu.

See products

Re-create the classics

Bring the bold flavours of the Eastern Mediterranean to your menu with treasured dishes that never go out of style.

Refresh your bestsellers

Elevate your menu favourites with the vibrant flavours of the Eastern Mediterranean, adding a fresh twist to familiar dishes.
PP KTEMT Playbook
MORE INFO AND INSPO

Browse the Eastern Mediterranean playbook

Get more insight in the Eastern Mediterranean food culture, tips on drink pairings, product hacks, foodie folklore and fun facts.