FOOD CONCEPT

Modern takes on Tex Mex classics

HERE'S THE DEAL

Why upgraded Tex Mex is the way to go

67% of the Swedes choose familiar dishes when ordering lunch. Meanwhile 1/3 likes to pay extra for more exciting or creative food. That’s why new modern takes on tacos, quesadillas and burritos are interesting from a business point of view. (The Guest Quest, Augur, 2021).

The benefits for your guests and your business

Safe and exciting

Create exciting dishes with the flavours your guests love to support a higher price. 80% of the Swedes eat Tex Mex at home.

Flexible and accessible

Enable a flexible menu to improve experiences and attract more guests. Tacos and similar dishes can easily be scaled up or down.

Efficient and reliable

Use versatile and user-friendly products to simplify operations and ensure great taste every time. Tortillas and spice mixes enable many dishes.

How to level up Tex Mex classics

Skip the classic enchilada, the chicken fajita and the pulled pork wrap. Try these instead!

Key ingredients for new favourite dishes

1. BASE

Tortillas and hard shells are the perfect foundations for popular dishes.

2. FLAVOURING

Spice mixes, pastes and salsas are reliable shortcuts to great taste.

3. TOPPING

Ready-to-serve sauces and condiments make it easy to crown your creations

IT'S A FACT

Everyone likes a customised order

Personalisation is important to many guests and it will be even more important in the future. People appreciate being able to create the ultimate meal according to their own preferences – and wallets. It could be choosing protein or the number of tacos, adding a side dish or a specific topping. A flexible menu that allows options simply appeals to a larger crowd. Serving smaller dishes can also be a great way to reduce waste!

Easy ways to cater all your guests

  • Treat the vegetarians

    Pamper vegetarians and flexitarians with exciting greens that are easy to cook and more affordable than ready-made products.

  • Swap the protein

    Spark interest and desire with new takes that could be served either warm or cold, with chicken, portobello or halloumi.

  • Keep the menu relevant

    Make sure your menu is appealing and up to date by adding vegetarian versions of street food classics that are trending online.